EMBARGOED UNTIL SEPTEMBER 17:
New York, September 17, 2013 2013 / PRNewswire/ – According to a recent survey from Ms. Magazine and the Communications Consortium Media Center, there’s a major disparity between those who self-identify as feminists and those who believe in “political, economic, and social equality for women.”
Clearly, feminism has a problem—a branding problem.
To that end, three women-centered and women-founded organizations have joined together for Rebranding Feminism, a project to change outdated and outmoded perceptions of feminism with creative that conveys inclusion and equality.
“Personally, it has always saddened me when people say they’re not a feminist. How could you not be for human rights?,” says Amy Cross, Founder and Editor of VITAMIN W Media, a women-owned social enterprise dedicated to creating and curating high quality news for women. “Any woman who drives, votes, or has a bank account is one—or at the very least has benefited from the women’s rights movement. “
Cross added: “Having more people identify with the goals of feminism—a feminism that promotes the rights of all despite gender, race, class, ability, sexual orientation, and gender identification—might help us achieve equality for absolutely everybody.”
Entrants are encouraged to submit creative material that can be used to identify and express feminism using the medium of their choosing. The type of media used is not limited in scope and can range from a logo, avatar, street art, video, or other creative interpretation. The winning entrant will be awarded a $2,000 jury prize, free entry to The 3% Conference, and will be shared under the Creative Commons Attribution license.
Complete contest rules are available at the VITAMIN W website at http://www.vitaminw.co.
“We are thrilled to be a part of this endeavor to re-brand Feminism. It’s been considered a dirty word in the mainstream for far too long,” added Lisa Joss of MissRepresentation.org, a call-to-action campaign that seeks to empower women and girls to challenge limiting labels in order to realize their potential. “We hope women and men alike will rise to the challenge of creating a memorable brand mark that is inclusive and powerful!”
ABOUT REBRANDING FEMINISM SPONSORS:
VITAMIN W, founded in 2012 by Amy-Willard Cross, is a women-owned media platform delivering thoughtful news for professional women, from covering change, tech, business, culture society, interviews, editorials, and more. As part of its business model, VITAMIN W directs a portion of its revenue to women-focused nonprofits.
The 3% Conference, founded by Kat Gordon, is an annual gathering of the country’s most forward-thinking agency owners, CDs, creatives, recruiters, clients and trend-watchers who come together to problem-solve through a mixture of professional development, networking, and idea sharing.
MissRepresentation.org is a non-profit social action campaign and media organization established to shift people’s consciousness, inspire individual and community action, and ultimately transform culture so everyone, regardless of gender, age or circumstance can fulfill their potential.
Judges for Rebranding Feminism:
- Kat Gordon: The 3% Conference Founder
- Amy Cross: Media Founder
- Lisa Joss, Strategy & Marketing
- Iganacio Oreamuno, Executive Director of The Art Directors Club & Founder
- Janet Kestin: Co-Founder of The SWIM Program and Co-Creative Director, Dove Campaign for Real Beauty
- Elisa Kreisinger, Pop Culture Pirate
- Holly Lynch: Founder & CEO, The 85 Percent
- Lily Tse: Freelance Design Chief at Happy Monday™ and Founder & CEO at Think Dirty™
- Jamia Wilson, Feminist Media Activist, TED Prize winner and #FemFuture Online Revolution
- Jacki Zehner: CEO of Women Moving Millions
For more information, please visit www.vitamin.co
MEDIA AVAILABLE: high-res images, web ready art
Twitter hashtag: #rebrandingfeminsim
Help #RebrandFeminism @3PercentConf @RepresentPledge & @VitaminWomen offer 2K for creative that expresses equality. http://bit.ly/rebrandingfeminism
The 3% Conference
VITAMIN W Media
Miss Representation Campaign