MOST PEOPLE
HIRE A PUBLICIST.
MY CLIENTS HIRE
A SWISS ARMY KNIFE.
Good publicists don’t make themselves the story. They make the story work.
Doctrine
Books that change how people think. Films that make them pay attention. Organizations doing work that actually matters.
I work with people and organizations doing work that matters—and I make sure it reaches the people it was made for. Over thirty years in publishing, film, foundations, advocacy, and crisis communications, I’ve learned how the pieces connect—and what to do when they don’t.
I can shape the story, build the strategy, find the real opening, call the person who will actually care, manage the moving parts, and step in when things go sideways. One client calls me her Chief of Staff, and that is probably the most accurate title: I see the whole board, keep priorities clear, make good calls under pressure, and help make the smart thing happen next.
My clients call it a Swiss Army knife. I call it staying adaptable across three decades—pivoting wherever my clients need me to go.
Engagement Structures
Primary Engagement
Clarity Blueprint
The best place to start. A focused diagnostic that maps where your work belongs in the media landscape. You leave with a clear visibility roadmap. $1,500.
Learn MoreFractional Support
Stopgap
Short-term, high-stakes work designed for speed without sloppiness. Book launches, media campaigns, crisis response. Custom scope. Clear timeline. Direct access.
Learn More →Ongoing Partnership
Catalyst Retainer
Sustained visibility, strategic foresight, and the kind of trust that only comes from knowing your work deeply. Year-long minimum. Limited roster.
Apply →Pedigree
Relationships are the only real asset in this industry. I’ve spent thirty years building mine.
Approach
Senior-level strategy on every engagement. The person who reads your book is the person who pitches it—not a summary of it, not the jacket copy, the actual book. Every placement is a judgment call made by someone who knows both the work and the outlet.
Track Record
Part of the team that put The Secret on Oprah multiple times—one of them mine. Midlist titles to the NYT bestseller list. Agency of record for the Dalai Lama Foundation, Desmond Tutu Peace Foundation, Nobel Foundation, UN Women, and The Elders. Film work with Jonas Elrod (OWN) and Kino Lorber.
Who This Is For
Authors whose ideas make publishers a little nervous. Experts who’ve outgrown their first category. Filmmakers doing documentary work that deserves a real audience. Organizations whose mission is clear but whose communications haven’t caught up yet. Genre is not the qualifier. Consequence is.
Scale
Hundreds of authors and organizations over three decades. A small roster now, deliberately. The list is short on purpose—I only take on what I can do myself.
Voices
“Work with Lisa if you want bespoke representation. She takes the time to listen with her heart and match your work with those who are ready to receive it. No bullshit or hype, just real advice crafted with care.”
Jacob Nordby
Author—The Creative Cure & Blessed Are the Weird
“Lisa is an expert publicist who gets phenomenal results. She is highly respected in her field and genuinely cares about her clients. Lisa always goes beyond the call of duty.”
Sera Beak
Author—The Red Book, Red Hot & Holy, Redvelations
“Lisa has been hands down the best publicist with whom I have ever worked. She demonstrated not only an understanding of my diverse communities but a sensitivity to our issues.”
Christopher Penczak
Author—Working together since 1999
“Lisa is the best sort of publicist. She’s part cheerleader, part hand holder, part pitbull. Best of all she understands the landscape is not about getting the story, it’s about creating your brand.”
Dr. Mara Einstein
Professor & Author—Hoodwinked
“Lisa is exactly what you want in a publicist—tireless, supportive, wise, well-connected, and innovative. But above all, she’s just a fantastic person. I always feel lucky to have her in my corner.”
Jaimal Yogis
Author—4 books and one film together
“Here’s the truth of the matter. I don’t trust many folks in this industry—that said, I absolutely trust Lisa. She’s as sharp as a knife, can clock trends a country mile away, excellent at pattern recognition and more importantly embodies the lost art of integrity. She’s an incredible force for good. She’s rad.”
Jonas Elrod
Filmmaker—In Deep Shift (OWN)
Visibility without the grift.
Real credibility still works the way it always has. Ideas that matter, in front of journalists who care about them, reaching the audience that was waiting for exactly this. The shortcuts are louder than they used to be. They don’t work any better.
If you’re doing work that matters and you’re drowning in advice about how to share it.
The Clarity Blueprint is where most engagements start—and sometimes it’s all that’s needed. Come with your project. Leave with a strategy that’s actually yours.
Book a Clarity Blueprint →
Visibility strategies built on substance, not spectacle. For writers, founders, and mission-driven work.
Pick My Brain →