MOST PEOPLE
HIRE A PUBLICIST.
MY CLIENTS HIRE
A SWISS ARMY KNIFE.
Good publicists don’t make themselves the story. They make the story work.
Doctrine
I’m not a specialist in one format. I’m a generalist with thirty years of very specific experience.
Books, film, foundations, thought leadership, crisis—the format changes but the underlying skill doesn’t. I read the work closely. I identify the real argument. I find the audience that was waiting for it. Then I build the strategy and do the outreach myself. Most agencies split those functions across a team. I don’t have that luxury, and my clients don’t want it. They want one person who holds the whole picture.
That’s what thirty years across publishing, broadcast, institutional communications, and digital strategy actually produces—not a narrow lane, but a wide field of vision. I know what a book launch needs that a foundation rebrand doesn’t. I know when a filmmaker needs media training and when they need to be left alone. I know which journalists care about the work and which ones are filling a slot.
My clients call it a Swiss Army knife. I call it having paid attention for a long time.
Engagement Structures
Primary Engagement
Clarity Blueprint
The best place to start. A focused diagnostic that maps where your work belongs in the media landscape. You leave with a clear visibility roadmap. $1,500.
Learn MoreFractional Support
Stopgap
Short-term, high-stakes work designed for speed without sloppiness. Book launches, media campaigns, crisis response. Custom scope. Clear timeline. Direct access.
Learn More →Ongoing Partnership
Catalyst Retainer
Sustained visibility, strategic foresight, and the kind of trust that only comes from knowing your work deeply. Year-long minimum. Limited roster.
Apply →Pedigree
Thirty years of knowing which story to tell first.
Approach
Senior-level strategy on every engagement. The person who reads your book is the person who pitches it—not a summary of it, not the jacket copy, the actual book. Every placement is a judgment call made by someone who knows both the work and the outlet.
Track Record
Part of the team that put The Secret on Oprah multiple times—one of them mine. Midlist titles to the NYT bestseller list. Agency of record for the Dalai Lama Foundation, Desmond Tutu Peace Foundation, Nobel Foundation, UN Women, and The Elders. Film work with Jonas Elrod (OWN) and Kino Lorber.
Who This Is For
Authors whose ideas make publishers a little nervous—which is usually a good sign. Experts who’ve outgrown their first category. Filmmakers doing documentary work that deserves a real audience. Organizations whose mission is clear but whose communications haven’t caught up yet. Genre is not the qualifier. Consequence is.
Scale
Hundreds of authors and organizations over three decades. A small roster now, deliberately. The list is short because the attention is real.
Voices
“Work with Lisa if you want bespoke representation. She takes the time to listen with her heart and match your work with those who are ready to receive it. No bullshit or hype, just real advice crafted with care.”
Jacob Nordby
Author—The Creative Cure & Blessed Are the Weird
“Lisa is an expert publicist who gets phenomenal results. She is highly respected in her field and genuinely cares about her clients. Lisa always goes beyond the call of duty.”
Sera Beak
Author—The Red Book, Red Hot & Holy, Redvelations
“Lisa has been hands down the best publicist with whom I have ever worked. She demonstrated not only an understanding of my diverse communities but a sensitivity to our issues.”
Christopher Penczak
Author—Working together since 1999
“Lisa is the best sort of publicist. She’s part cheerleader, part hand holder, part pitbull. Best of all she understands the landscape is not about getting the story, it’s about creating your brand.”
Dr. Mara Einstein
Professor & Author—Hoodwinked
“Lisa is exactly what you want in a publicist—tireless, supportive, wise, well-connected, and innovative. But above all, she’s just a fantastic person. I always feel lucky to have her in my corner.”
Jaimal Yogis
Author—4 books and one film together
[Testimonial from Jonas Elrod—placeholder]
Jonas Elrod
Filmmaker—In Deep Shift (OWN)
Visibility without the grift.
Real credibility still works the way it always has. Ideas that matter, in front of journalists who care about them, reaching the audience that was waiting for exactly this. The shortcuts are louder than they used to be. They don’t work any better.
If this sounds like the person you’ve been trying to find.
The Clarity Blueprint is where most engagements start—and sometimes it’s all that’s needed. Come with your project. Leave with a strategy that’s actually yours.
Book a Clarity Blueprint →
Visibility strategies built on substance, not spectacle. For writers, founders, and mission-driven work.
Pick My Brain →